'It's cool to be SoFake' - Madira Bedi

Mumbai – Think of Mandira Bedi and you think of style and fashion. That's why the actor and TV host was eager to shoot a brand-new, pro–fake-leather ad for People for the Ethical Treatment of Animals (PETA) India. In the ad, Mandira sports a flashy spiked faux leather jacket from Sukriti Grover and long time PETA pal and celebrity hairstylist Sapna Bhavnani's daring – and cruelty-free – collection SoFake. Known for its unique structured shapes and striking black, white and grey tones, SoFake will soon be on display at the upcoming Lakmé Fashion Week. The caption for the ad is "Sometimes It's Cool to Be SoFake